Sell your land
A GenDev company acquires the property and takes responsibility for its development.
Discuss your siteOntario · Residential & commercial
Real estate development, built on partnership.
We bring landowners, development teams and capital partners together to advance projects across Ontario.
How we work
A way forward
for your project.
Our partnership model brings together landowners, development teams and capital partners around individual projects.
Development management
Retain ownership and engage GenDev to coordinate the project team, approvals and delivery.
Discuss your projectPartner on a project
Our project partnerships bring together developers, builders, specialist teams and capital partners. Scope and responsibilities are agreed for each project.
Discuss a partnershipPlaces in progress
Projects & opportunities.
Purpose-built rentalDesign refinement
Innisfil Beach Road
1018–1028 Innisfil Beach Road · Alcona, Innisfil
A proposed rental apartment building with street-level commercial space in Alcona.
Discuss this project
Planning & design contextUpdated October 2026
An earlier design received preliminary site-plan approval in July 2026, subject to conditions and final approval. The concept shown here is a later design iteration and remains under refinement.
Estate residentialProposal review
Fisher Estates
Ashburn · Whitby
A proposed collection of custom estate homes in Ashburn, within Whitby’s rural north.
Ask about this projectCommercialPreliminary planning
Beaverton
428 Mara Road · Brock
A commercial proposal combining retail, fuel, drive-through and self-storage uses. The proposed layout and planning requirements remain under review.
Ask about this projectPurpose-built rentalProject discussions
1821 Danforth
Danforth Avenue · Toronto
A rental-housing concept on an established Toronto main street. GenDev is in discussions with the ownership group about the property’s next stage.
Ask about this projectProject roles and proposals evolve. Contact us for the current scope and planning position. Updated October 2026.
Our team.
Lorne Reano
Co-founder & CEO
Lorne leads GenDev’s strategy, landowner relationships and the assembly of project teams.
His Ontario real-estate background includes RE/MAX and development-land marketing with PR Professional Realtors.
Jeff Greene RPP
Director, Projects
Jeff guides site feasibility, planning approvals and consultant coordination.
A Registered Professional Planner with more than 20 years in development, he is Vice President, Development at Flagship Development Group. His previous experience includes TACC and Lifetime Developments.
Robyn Jenkins
VP, Business Development
Robyn works with landowners and suppliers on residential development opportunities, coordinating site information and proposals.
Her experience includes acquiring and renovating homes, assembling land, and work with Royal Homes in modular construction.
Ali Taghva Dual JD
Government Relations & Strategic Partnerships
Ali helps prepare project proposals and commercial documentation, and supports GenDev’s discussions with government and project partners.
He is Vice President at Mahan Form, an Ontario concrete formwork contractor, and Principal of Taghva Law. He co-founded The Post Millennial in 2017 and previously served as Chief Commercial Officer at PharmAla Biotech.
Mark Paradis
Construction · TruBuild Contracting
Mark provides construction input through TruBuild Contracting on site works, foundations, building connections, exterior finishes and coordination with home suppliers.
The Trenton-based firm serves Eastern Ontario, with work spanning custom homes, renovations and commercial tenant improvements.
Shahid Azhar PhD
Marketing & Communications
Shahid leads GenDev’s marketing and corporate communications.
His experience spans Canadian real estate, international business development and research-program management at George Brown. He holds a PhD in Materials Engineering from the University of Manchester.
Start a conversation
Let’s talk about
your next step.
Discuss a site, an existing project or a partnership. Tell us what you have in mind.
info@gendev.ca 416-473-6338How can we help?
Based in Ontario
506 Centre St. SWhitby, ON L1N 4W4
Working across the GTA and Ontario.